Prof. Sarah Williams PFHEA
Pro Vice-Chancellor, External
Collaborations
Buckinghamshire New University, London UK
Research Focus
Specializing in gender studies in public relations, exploring Bourdieu's theory of habitus, gender imbalance, and professional exploitation in the communication industries.
Forthcoming Publication
Williams, S. (2025) "The lived experiences of female PR practitioners in the UK: Exploring Bourdieu's theory of habitus, gender imbalance, and exploitation." In Anton, A. and Moise, R. (ed) Gender and Freelancing in the Communication Industries. London: Emerald.
Selected Publications
Edited Collection (2024)
Bridgen, E. and Williams, S. (ed) Women's work (in public relations): An edited collection. London: Emerald.
Contributions:
- "Performing Professionalism: a story in three acts"
- "Using ethnography to explore women's work in public relations"
Co-Authored Book (2021)
Stylos, N., Rahimi, R., Okumus, B., and Williams, S. Generation Z Marketing and Management in Tourism and Hospitality – The Future of the Industry. London: Palgrave Macmillan.
Book Chapters (2017)
- "Always On: Managing Online Communities in a 24/7 Society" in Promotional Strategies and New Service Opportunities in Emerging Economies
- "Personality in Practice" in Experiencing Public Relations: International Voices
Academic Leadership
Pro Vice-Chancellor
External Collaborations
Buckinghamshire New University, London UK
Principal Fellow
Higher Education Academy (PFHEA)